Visionary approach from ASSA ABLOY

There are many reasons why ASSA ABLOY is the global leader in door opening solutions, and ASSA ABLOY would like you to be part of a new campaign that is designed to highlight some of those reasons.

Across all its brands, and throughout the world, ASSA ABLOY brings together a team of people who collectively have knowledge and expertise that simply cannot be matched. The door opening solutions provider offers customers over 100 of the world's most famous brands—and many of these are household names that have defined the industry.

Even people who aren't aware of ASSA ABLOY may well use its solutions on a daily basis without even thinking about it. Offering a more complete range of door opening solutions than any other company, providing innovative solutions that meet the needs of people and organisations throughout the world.

ASSA ABLOY's success isn't just based on size and strength. It's based on the way it does business at every level, and the creativity and imagination of its people as well as the customers it collaborates with.

ASSA ABLOY is proud of these achievements, and is launching a campaign designed to highlight them and demonstrate just some of the many reasons that make them a global leader. The campaign is about everything that goes in to making the company a success—from how it handles key issues, such as sustainability and product innovation—right down to detailed reasons like the way it deals with customers' enquiries over the phone.

Over the course of the campaign, ASSA ABLOY will be showing architects and specifiers how to become a part of the campaign, and inviting its customers to leave feedback on what reasons they believe make ASSA ABLOY a global leader.

The best of those reasons will then appear on the ASSA ABLOY Reason website for staff and customers across the world to see.

ASSA ABLOY Security Doors simplified and streamlined

ASSA ABLOY Security Doors, part of ASSA ABLOY UK, has successfully integrated its Powershield and Safeguard brands into Powershield’s longstanding site in Lisburn, simplifying and streamlining its business model.

ASSA ABLOY Security Doors united the two brands in 2010, to create a new specialist business unit, offering Powershield steel doors and Safeguard high security timber doorsets from a single point of contact. That business unit has now made the move to operate from a single site.

Combining resources, skills and experience to offer its customers a more comprehensive choice, each customer service team originally remained at its own site during the transition, minimising support and service disruption.

Tina Hughan, Head of Marketing for ASSA ABLOY UK, said:

“Following the formation of ASSA ABLOY Security Doors in 2010, a decision was made to ensure continuing reliable support to our customers, by allowing both brands to remain at their original site.

“Since then, ASSA ABLOY Security Doors has flourished, offering a comprehensive and advanced range of independently-certified security and blast doors from one point of contact. ASSA ABLOY Security Doors now has the infrastructure in place, with the combination of both Powershield and Safeguard’s resources, skills and experience, to integrate Safeguard into the Lisburn site without any disruption to our quality customer service.

“The move signifies the natural progression of ASSA ABLOY Security Doors as a comprehensive business unit, and we are looking forward to working closely together to deliver our specialised security doors.”